October 15, 2015. Excelsior Business Development founder Russell Streeter announces the release of his new book “From Startup to Scale Up” on September 28, 2015. This book gives ambitious entrepreneurs a powerful formula for business success, taking readers through a worked example of how to apply this formula to their companies. Streeter also discusses some of the common challenges that high-growth businesses face, to enable readers to be prepared.
Streeter's philosophy is that big success is achieved by making targeted improvements in key areas of the business. He calls it The Seven Keys Formula and he and his clients have used it successfully to achieve double-digit growth. Taking inspiration from the worlds of business and elite sport, his step-by-step formula can be implemented in any company to boost revenue from new customers, leverage existing client relationships to create long-term value, and to build an organisation that is more efficient, more profitable - and more enjoyable!
Streeter also cautions that business owners need to prepare for high growth, so that short-term success does not result in a reduction in quality or profitability. He underlines the importance of systemisation to a small business with big ambition, and gives several examples of systems and processes that must be improved before a business can be scaled up. In the book, he discusses how the business founder must also change his or her mindset from entrepreneur to strategic leader.
Streeter introduces readers to the Lead Generation Engine, a simple model for boosting sales enquiries, as well as a list of 99 lead generation tools. The Business Growth Calculator template will help them to implement The Seven Keys Formula and develop a plan for scale up success. Finally, Streeter has developed a free online training course that reinforces these concepts and provides further guidance and templates
A few quotes from Russell Streeter taken from “From Startup to Scale Up”: “Whether you are working toward an exit, or are in it for the long-term, you’ve probably already discovered that there’s more to growing a successful business than a great idea and a passion to succeed! You need to develop an organisation that delivers reliable sales, excellent customer service and consistent profits, month after month, after month. This powerful business scale up formula has been developed for entrepreneurs who want to take their companies to the next level.”
For more information and for download of “From Startup to Scale Up” visit http://www.sevenkeysformula.com or email email@example.com.
Business growth expert, bestselling author and award-winning public speaker, Russell inspires audiences and clients to achieve greater success with his workshops and programmes built upon his Seven Keys Formula. From his profile at www.smebusinessgrowth.co.uk: During his career as a Chartered Accountant, Russell worked with some of the largest organisations in the world, producing high-quality financial information for senior management and the stock market, designing and documenting financial controls, as well as improving financial reporting processes. Russell also worked with small businesses and sole traders, helping businesses to improve management information, manage cash flow and find new business.
Russell is also a Speaker on business and other topics and a past President of Solent Speakers in Fareham.
Founder & CEO, Excelsior Business Development
Portsmouth, Hampshire, United Kingdom
Phone: +44 (0) 333 358 3236