(Presseportal openBroadcast) - Press release,January 23,2016: In the ad industry, billboard advertising is one of the most effective solutions to spread the message regarding products and services. Billboards are reusable options which can be creatively utilized for small business marketing purposes during indoor and outdoor events such as product launches, tradeshows, road shows, in-store marketing, presentations, expos and promos. Sturdy boards with high resolution images can be displayed anywhere you wish as these stand fast even in harsh weather conditions.
For advertisers who will choose billboard advertising, rest assured they will avail of affordable rates. Just imagine how many passers-by and motorists would actually view and read small and big billboards alike as they go to school and to work and again when they go back home. This means a minimum of twice a day reading and appreciating the products, everyday, maybe except or even during holidays and weekends. Billboards take time to depreciate compared to newspaper, newsletters and magazines.
Advertising billboards are usually situated along major roadways and highways. Not only to they advertise specific products, but they highlight businesses and products in the areas one is driving toward and are therefore a crucial factor in drawing business to small and outlying towns. They are also be used on smaller roads, usually to direct customers to a specific place of business.
The reason why this form of advertising is one of the fastest growing advertising markets is because of the big advantages it has over all other advertising mediums. These are the advantages to using billboard advertising for enterprise solutions:
1. Low Cost — It is the affordable advertising medium. The startup cost of a typical billboard, as well as the monthly re-occurring costs to keep and maintain a billboard, is the single biggest of the many billboard advertising advantages. Without taking anything else into consideration, the cost to set-up a billboard is lower than most other advertising mediums and the monthly maintenance is lower than the first month’s cost.
2. Larger than Life Advertising Medium — One of the most often cited advantages to using billboard advertising is that the ads are larger than life. For a business owner, it is a source of pride to see their company advertised in this format because it almost takes on a life of its own.
3. Bright Display — Since billboards are powered digitally, they have a very bright and attracting appearance. This catches the attention of passers-by and helps to more effectively spread the message. Especially at night time, these digital bright billboards are hard to miss, making sure that whatever message an advertiser wants to get across is accurately portrayed.
4. Repeat Impressions — People commute to work four or five days a week and typically take the same route to work and back every day. This means that those many thousands or hundreds of thousands of people will see the same billboard advertisement day in and day out. Those repeat impressions are incredibly expensive in other forms of advertising. In a magazine, for instance, how would a company go about getting multiple impressions for their product? They would have to take out multiple advertisements in the same issue and pay dearly for the privilege.
Through your billboards, people can be able to know the product that you are advertising with them. You can also try to search for place with high traffic areas and you can decide to put up your billboard along the way so that during traffic hours they can have the chance to glance at it.
Contact Person: Tyler Ullery
Compay: Moxy Marketing Group
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