(Presseportal openBroadcast) - Kansas City, MO - Today, Ayuvana Inc., a sports apparel company specializing in compression wear, announced the launch of their new plantar fasciitis socks exclusively on Amazon. The company, which prides itself on helping people lead active and engaged lives, is a passion project for owner and CEO of Ayuvana, T. Paul Buzan.
“I decided to get into compression wear because of my father whose plantar fasciitis pain was so bad he could barely walk some days”, says Mr. Buzan. “He's been using our new plantar fasciitis socks for the past four weeks and not only is he walking pain-free but he's even taken up tennis again after a three year hiatus!”
To make this product available to as many people as possible, Ayuvana made the following strategic decisions:
Based on a very successful pre-launch in January, Ayuvana has increased their initial production run of plantar fasciitis socks from 10,000 pairs to 20,000 pairs.
By selling these plantar fasciitis socks exclusively on Amazon, Ayuvana is able to leverage the marketing and logistics expertise of the world's largest online retailer; significantly reducing costs in the process and allowing the company to sell their product at an extremely competitive price.
About Ayuvana Inc.:
Ayuvana Inc. is a sports apparel company based out of Kansas City, MO. Devoted to helping people lead active and engaged lives, Ayuvana is quickly becoming a trusted favorite for runners, tennis players, golfers, cyclists, and active seniors. Their new plantar fasciitis sock is available on Amazon now.
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