In the last few years, hotel channel management has grown manifold; the tool is not only user friendly but it also ushers significant change in the revenue structure of hotels. There are a plethora of hotel channel management tools available in the global market; however, users often complain about their below-par performance. Some of the tools are extremely tricky to use and do not provide the desired results. The dissatisfaction levels amongst hoteliers is soaring and this is further fuelling the growth and adoption of hotel channel management.
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Hotel Channel Management: The Game Changers
Hotel channel management has evolved with time. The hotel channel management system has helped rehash the entire hotel booking system through a smart and transparent process. Hotel bookings are made easy and convenient as long email chains are no longer the way to book a suave room. Through hotel channel management a two-way communication channel can be established that can further help hoteliers understand market trends and easily gauge their market performance. Hotel channel management also enables customers to get a clear idea about room tariffs and availability of accommodation. Hotel channel management has redefined the service levels of the hotels and created a global and customer-friendly climate in the market. New and advanced cloud-based hotel management systems are a recent addition, helping enhance the outreach of hotel channel management. The army of app-savvy wanderers is adding fodder to the growth of the hotel channel management system. A revamped marketing outreach and better customer management policies laid down by several hotels are also promoting the overall sale of hotel channel management tools. The availability of real-time hotel room tariffs, room patterns and availability is luring more customers and the usage and acceptance of hotel channel management is surging in the hotel and tourism market.
Hotel Channel Management: Restraints
The emergence of hotel channel management is complimenting the growth and development of the entire hospitality industry. Hotel channel management is a potboiler in the tourism industry and some of the prime luxury properties are using this route to reach their targeted customer base. However, the sudden upsurge of extremist activities has dampened the growth of the tourism and hospitality industry. A slow movement of tourists in the extremity zones in high risk countries has restricted the adoption of hotel channel management.
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Hotel Channel Management: Bigwigs
There is a slew of hotel channel management tools available in the market. Some are third party platforms used by small and medium sized hotels and motels for bookings and room management. Most of the industry leaders use their own tailor-made tools for hotel channel management. Here is a list of few of the key software that are working well in this segment today – Hotelogix, ParTech, WebRezPro, RezOvation.
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