Dsport to be the Home of Live Sports Action in India

Veröffentlicht von: Helen Tan
Veröffentlicht am: 10.05.2017 12:54
Rubrik: Handel & Wirtschaft

(Presseportal openBroadcast) - With a commitment to deliver the biggest and best sporting moments from across the world to sports obsessed fans throughout India, Discovery Communications today announced the launch of DSPORT, an all-new premium sports channel in India. The launch marks the first time in over 10 years that a media company has introduced a new sports channel for the Indian market. It elevates Discovery’s 20-year history in India, ensuring a new generation have access to the best in live sports content.

Discovery has a strong reputation for nourishing audiences on a global scale and the launch of DSPORT in India perfectly complements the wider strategy to drive engagement for passionate sports fans, who crave more live action across a plethora of sporting genres. DSPORT has a clear ambition to redefine sports engagement, by giving viewers access to unmatched ‘live’ sporting action from around the world. With a rich catalogue that covers 4000+ hours of ‘live’ content every year DSPORT’s offering is unrivalled in the Indian market; demonstrating Discovery’s commitment to super-serve audiences across the sub-continent.

Arthur Bastings, President and Managing Director, Discovery Networks Asia-Pacific, highlighted the launch of DSPORT as a game-changing step to promote plurality of sports consumption and to make sure that the underserved sports fan is not neglected. “Today’s launch of DSPORT in India is a milestone for Discovery and marks an important step in our continued effort to thrill and engage audiences in our own unique way. India is a high-priority market for us. The Indian audiences have spoken and we are excited to deliver what they want in the form of uninterrupted live sporting action.”

Karan Bajaj, Senior Vice President & General Manager, Discovery Networks Asia-Pacific said, “Discovery has been entertaining Indian audiences for over two decades with a well-entrenched portfolio of unique content channels. We are excited to add yet another flagship brand to our growing offering with the launch of DSPORT, which is set to redefine sports entertainment in the country with its unmatched catalogue of LIVE sports from around the world. Combining India’s passion for sports with our global expertise in sports production DSPORT will offer a daily dose of 10+ hours of live content for viewers across the country.”

R.C. Venkateish former MD of ESPNStar and former CEO of Dish TV India will be working closely with DSPORT especially in areas related to content acquisition for the channel.

DSPORT redefines sports coverage in India with a wide repertoire of exciting properties from across the world of sports. These will initially include:
• Horse Racing: exclusive rights to telecast daily live racing from the best of UK and Irish tracks totaling over 7000 races/ year
• Football: Brazilian League, Chinese Super League, Portuguese League, Major League Soccer (USA)
• Golf: British Open (The Open Championship), US Open, PGA Championship, LPGA
• Motorsports: NASCAR, FIA World Rallycross Championship
• Rugby: 6 Nations Rugby
• Cycling: Tour de France (a property of Eurosport)

Additionally, DSPORT is in advanced stages of negotiations for selected high quality Cricket events to add to the above-mentioned portfolio

Initially, DSPORT will only be available via subscription model on both DTH and Cable in both HD and SD. DSPORT will be a part of the Sports Tier on all these platforms.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education.

About Discovery Networks Asia-Pacific
Discovery Networks Asia-Pacific, a division of the number-one global entertainment company Discovery Communications, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 15 brands. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to live sporting events, each channel offers distinct must-watch programming to engage viewers across the region. The network’s 15 brands reach 695 million cumulative subscribers in 38 countries and territories with programming customised in 14 languages and dialects.

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