Trends in the Hair Gel Market 2017 - 2025

Veröffentlicht von: Future Market Insights
Veröffentlicht am: 02.11.2017 11:07
Rubrik: Industrie & Handwerk

(Presseportal openBroadcast) - Hair gel is a product that acts like a hair spray and is used to set hair in a particular style. Large number of hair gel products of various brands are available in the market. Advancements in hair gel products has enhanced the hair care activities. These advancements in hair gel products are primarily focused on materials, product benefits, efficiency, and cost. The cost of premium hair gel products are higher than regular hair gel products. Hair gel companies are focusing on products with potential to set hair in different styles. The various innovations are projected to propel the growth of the hair gel market in the near future.

Increasing awareness of personal grooming is playing a major role in the growth of the hair gel market. Largely, people in urban areas are more aware about style as well as brands. Style is the popular factor among the youth to look attractive. Moreover, a good presentation is said to be associated with competitiveness at work. Increasing demand for hair care products to cleanse and nourish the hair is majorly driving the global hair gel market. These days, people are preferring long lasting deep conditioning products and spa treatments for maximum effect, thereby increasing the penetration of hair gel products. Various distribution channels such as departmental stores, e-commerce platforms, and direct selling also plays a vital role in the growth of the hair gel market. Companies adopt various distribution channels in order to expand their reach and increase their customer base. Increasing population, growing economies, and increasing popularity of hair care products are some of the factors responsible for the growth of the hair gel market. Rising impact of western lifestyles in a number of countries, mostly over developed countries is expected to boost the hair gel market during the forecast period. However, lack of awareness about various innovative styling products and side effects due to use of chemicals are some factors that may hamper the growth of the hair gel market. Chemicals used in hair gel products can cause harmful side effects such as hair fall, irritation of eyes, and hair thinning and this may limit the growth of the global hair gel market.

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The global hair gel market can be segmented on the basis of distribution channel, price range, end user, and geography. Among various distribution channels such as departmental stores, e-commerce, and direct selling, e-commerce platforms are an effective source to gain new customers owing to various facilities like easy payment and home delivery of products. The price range segment covers low price range, medium price range, and premium price range. End user segment can further be divided into professional and individual. On the basis of geography, the global hair gel market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is one of the leading regions in the global hair gel market and is expected to grow significantly over the forecast period. The market in Europe is also expected to grow at a steady rate owing to the increase in demand for innovative products. Asia Pacific is expected to grow significantly in the next few years owing to increasing advancements and improvement in standards of living. 

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The global hair gel market is highly fragmented with international and local players. Key players that have a significant role in the growth and development of the hair gel industry include L'Oreal, NIVEA, Alberto, Colgate, Avon Products Inc., Shiseido, Beauty Elite Group, Henkel, Mandom, Bio Ionic, and Unilever plc.

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